RASAM is a strategic consultancy and advisory firm focused on arts and culture. RASAM accompanies private, business, and institutional clients in building their art strategy according to their aspirations. RASAM champions modern, contemporary, and emerging artists connecting them to a wider audience through digital platforms, thought leadership forums, and collection building. RASAM creates tailor made and exclusive experiences, and supports individuals and corporations in developing their collections.
Sara Abou Khalil is an art collector and patron with almost two decades of experience in art collecting and over 15 years in Private Equity and Investment Banking. Sara uses her unique access and network in the art world to advise and guide her clients.
Bringing her financial expertise to the art market, Sara leverages her skill set; combining asset management and art advisory to develop collections for her clients.
Through curated content and in depth storytelling , Sara highlights cultural institutions and exhibitions with a particular focus on the global south and Middle Eastern art, bringing them to a larger audience.


RASAM offers expert guidance to help collectors navigate the complex art market with confidence and caters to your specific needs.
RASAM guides you to build collections aligned with your personal goals. With over 15 years of trusted relationships, RASAM sources artworks through an extensive global network of galleries, auction houses, artists, private dealers, and collectors.
RASAM ensures competitive pricing and seamless service, from acquisition to delivery. Our team manages all steps of the process, including but not limited to shipping, framing, hanging, and installation.

RASAM creates meaningful connections between art and business through tailored advisory and custom made events.
Thought Leadership
RASAM develops strategies to weave culture into the corporate world through creative campaigns with contemporary artists to thought-provoking events. Our cultural insights and market research help businesses stay ahead of trends and connect with their audiences.
Curated Experiences
RASAM designs tailor-made art experiences from private dinners and collectors’ home visits to bespoke programs during art fairs and biennales. RASAM offers exclusive access to exhibitions and spaces that deepen engagement with the art world.

RASAM provides exclusive access to global institutions and partners with leading editorial outlets to elevate visibility and engagement for artists and exhibitions.
RASAM designs social media strategies and produces curated videos tailored for digital platforms. Our team conducts in-depth curatorial research and develops compelling scripts, achieving exceptional engagement through culturally driven content.
RASAM also offers privileged access to exhibitions, museums, and private collections, connecting audiences to the heart of the art world.
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